APA (7th ed.) Citation

Lilien, G. L., Kotler, P., & Moorthy, K. S. (1998). Marketing Models (Eastern economy ed.). Prentice-Hall of India.

Chicago Style (17th ed.) Citation

Lilien, Gary L., Philip Kotler, and K. Sridhar Moorthy. Marketing Models. Eastern economy ed. New Delhi: Prentice-Hall of India, 1998.

MLA (9th ed.) Citation

Lilien, Gary L., et al. Marketing Models. Eastern economy ed. Prentice-Hall of India, 1998.