Managing services marketing text and readings /

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Bibliographic Details
Main Author:	Bateson, John E. G.
Other Authors:	Hoffman, K. Douglas
Format:	Book
Published:	Fort Worth : Dryden Press, c1999
Edition:	4th ed.
Series:	Dryden Press series in marketing
Subjects:	Service industries > Marketing. Customer services > Marketing. Marketing > Management.
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IBA

Holdings details from IBA
Call Number:	658.802
Copy 1	On Shelf