Managing services marketing text and readings /
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| Glavni autor: | |
|---|---|
| Daljnji autori: | |
| Format: | Knjiga |
| Izdano: |
Fort Worth :
Dryden Press,
c1999
|
| Izdanje: | 4th ed. |
| Serija: | Dryden Press series in marketing
|
| Teme: | |
| Oznake: |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142911 | ||
| 005 | 20261026014851.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Bateson, John E. G. | |
| 245 | 1 | 0 | |a Managing services marketing |b text and readings / |c John E. G. Bateson, K. Douglas Hoffman |
| 250 | |a 4th ed. | ||
| 264 | 1 | |a Fort Worth : |b Dryden Press, |c c1999 | |
| 300 | |a xxvi, 471 p. | ||
| 490 | 1 | |a Dryden Press series in marketing | |
| 504 | |a Includes bibliographical references and index. | ||
| 020 | |a 30225191 | ||
| 650 | 0 | |a Service industries--Marketing. | |
| 650 | 0 | |a Customer services--Marketing. | |
| 650 | 0 | |a Marketing--Management. | |
| 700 | 1 | |a Hoffman, K. Douglas | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142911 |d 142911 | ||