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Managing services marketing text and readings /

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Dades bibliogràfiques
Autor principal:	Bateson, John E. G.
Altres autors:	Hoffman, K. Douglas
Format:	Llibre
Publicat:	Fort Worth : Dryden Press, c1999
Edició:	4th ed.
Col·lecció:	Dryden Press series in marketing
Matèries:	Service industries > Marketing. Customer services > Marketing. Marketing > Management.
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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