Services marketing integrating customer focus across the firm /
I tiakina i:
| Kaituhi matua: | |
|---|---|
| Ētahi atu kaituhi: | |
| Hōputu: | Pukapuka |
| I whakaputaina: |
Boston :
McGraw-Hill,
c2000
|
| Putanga: | 2nd ed. |
| Ngā marau: | |
| Ngā Tūtohu: |
Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142915 | ||
| 005 | 20261026014851.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Zeithaml, Valarie A. | |
| 245 | 1 | 0 | |a Services marketing |b integrating customer focus across the firm / |c Valarie A. Zeithaml, Mary Jo Bitner |
| 250 | |a 2nd ed. | ||
| 264 | 1 | |a Boston : |b McGraw-Hill, |c c2000 | |
| 300 | |a xx, 626 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 020 | |a 70435561 | ||
| 650 | 0 | |a Service industries--Marketing. | |
| 650 | 0 | |a Customer services--Marketing. | |
| 650 | 0 | |a Marketing--Management. | |
| 700 | 1 | |a Bitner, Mary Jo | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142915 |d 142915 | ||