The essence of services marketing /

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Bibliographic Details
Main Author:	Payne, Adrian
Format:	Book
Published:	New Delhi : Prentice-Hall of India, c1995
Edition:	1st ed.
Series:	The Essence of Management Series
Subjects:	Service industries > Marketing. Customer services > Marketing.
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IBA

Holdings details from IBA
Call Number:	658.8
Copy 1	On Shelf