Cita APA (7th ed.)

Payne, A. (1995). The essence of services marketing. Prentice-Hall of India.

Cita Chicago (17th ed.)

Payne, Adrian. The Essence of Services Marketing. New Delhi: Prentice-Hall of India, 1995.

Cita MLA (9th ed.)

Payne, Adrian. The Essence of Services Marketing. Prentice-Hall of India, 1995.