APA (7th ed.) Citation

Payne, A. (1995). The essence of services marketing. Prentice-Hall of India.

Chicago Style (17th ed.) Citation

Payne, Adrian. The Essence of Services Marketing. New Delhi: Prentice-Hall of India, 1995.

MLA (9th ed.) Citation

Payne, Adrian. The Essence of Services Marketing. Prentice-Hall of India, 1995.