The essence of services marketing /
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New Delhi :
Prentice-Hall of India,
c1995
|
| Edition: | 1st ed. |
| Series: | The Essence of Management Series
|
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142918 | ||
| 005 | 20261026014851.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Payne, Adrian | |
| 245 | 1 | 0 | |a The essence of services marketing / |c Adrian Payne |
| 250 | |a 1st ed. | ||
| 264 | 1 | |a New Delhi : |b Prentice-Hall of India, |c c1995 | |
| 300 | |a ix, 252 p. | ||
| 490 | 1 | |a The Essence of Management Series | |
| 504 | |a Includes bibliographical references and index. | ||
| 020 | |a 8120309146 | ||
| 650 | 0 | |a Service industries--Marketing. | |
| 650 | 0 | |a Customer services--Marketing. | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142918 |d 142918 | ||