Cita APA (7th ed.)

Verma, H. V. (2012). Services marketing: Text and cases (2nd ed.). Pearson Education India.

Cita Chicago (17th ed.)

Verma, Harsh V. Services Marketing: Text and Cases. 2nd ed. New Delhi: Pearson Education India, 2012.

Cita MLA (9th ed.)

Verma, Harsh V. Services Marketing: Text and Cases. 2nd ed. Pearson Education India, 2012.