APA (7th ed.) Citation

Verma, H. V. (2012). Services marketing: Text and cases (2nd ed.). Pearson Education India.

Chicago Style (17th ed.) Citation

Verma, Harsh V. Services Marketing: Text and Cases. 2nd ed. New Delhi: Pearson Education India, 2012.

MLA (9th ed.) Citation

Verma, Harsh V. Services Marketing: Text and Cases. 2nd ed. Pearson Education India, 2012.