Services marketing text and cases /
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New Delhi :
Pearson Education India,
c2012
|
| Edition: | 2nd ed. |
| Subjects: | |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142926 | ||
| 005 | 20261026014851.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Verma, Harsh V. | |
| 245 | 1 | 0 | |a Services marketing |b text and cases / |c Harsh V. Verma |
| 250 | |a 2nd ed. | ||
| 264 | 1 | |a New Delhi : |b Pearson Education India, |c c2012 | |
| 300 | |a xxiv, 676 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 020 | |a 140393702 | ||
| 650 | 0 | |a Service industries--Marketing. | |
| 650 | 0 | |a Customer services--Marketing. | |
| 650 | 0 | |a Marketing--Management. | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142926 |d 142926 | ||