Strategic Band Management : Building, Measuring, and Managing Brand Equity /

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Détails bibliographiques
Auteur principal:	Keller, Kevin Lane
Autres auteurs:	Parameswaran, Ambi M. G., Jacob, Isaac
Format:	Livre
Langue:	anglais
Publié:	India : Pearson; 2019.
Édition:	8th Imp.
Sujets:	Brand name products management Title
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