Strategic Band Management : Building, Measuring, and Managing Brand Equity /
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| Main Author: | Keller, Kevin Lane |
|---|---|
| Other Authors: | Parameswaran, Ambi M. G., Jacob, Isaac |
| Format: | Book |
| Language: | English |
| Published: |
India :
Pearson;
2019.
|
| Edition: | 8th Imp. |
| Subjects: | |
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