Advertising and promotion: an integrated marketing communications perspective/

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Bibliographic Details
Main Author:	Belch, George E.
Format:	Book
Language:	English
Published:	New Delhi: McGraw-Hill Education, c2013
Subjects:	Advertsing; Sales promotion; Communications in marketing
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Advertising and Promotion: An Integrated Marketing Communications Perspective by Belch, George E.

Published 2012

Book

Source: McGraw Hill View in Koha OPAC JU Central Library