Advertising and promotion: an integrated marketing communications perspective/

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Dades bibliogràfiques
Autor principal:	Belch, George E.
Format:	Llibre
Idioma:	anglès
Publicat:	New Delhi: McGraw-Hill Education, c2013
Matèries:	Advertsing; Sales promotion; Communications in marketing
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Advertising and Promotion: An Integrated Marketing Communications Perspective per Belch, George E.

Publicat 2012

Llibre

Source: McGraw Hill View in Koha OPAC JU Central Library