Advertising and promotion: an integrated marketing communications perspective/

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Belch, George E.
Fformat:	Llyfr
Iaith:	Saesneg
Cyhoeddwyd:	New Delhi: McGraw-Hill Education, c2013
Pynciau:	Advertsing; Sales promotion; Communications in marketing
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Advertising and Promotion: An Integrated Marketing Communications Perspective gan Belch, George E.

Cyhoeddwyd 2012

Llyfr

Source: McGraw Hill View in Koha OPAC JU Central Library