Advertising and promotion: an integrated marketing communications perspective/

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Detalles Bibliográficos
Autor Principal:	Belch, George E.
Formato:	Libro
Idioma:	inglés
Publicado:	New Delhi: McGraw-Hill Education, c2013
Subjects:	Advertsing; Sales promotion; Communications in marketing
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Advertising and Promotion: An Integrated Marketing Communications Perspective por Belch, George E.

Publicado 2012

Libro

Source: McGraw Hill View in Koha OPAC JU Central Library