New product development: managing and forecasting for strategic success/

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Bibliographic Details
Main Author:	Thomas, Robert J.
Format:	Book
Language:	English
Published:	New York: Wiley, 1993
Subjects:	New products - management New products - Marketing - forecasting
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UL

Holdings details from UL
Call Number:	658.575 T461n
Copy 1993	Not For Loan