Services marketing: integrating customer focus across the firm./

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Bibliographic Details
Main Author:	Zeithaml, Valarie A.
Format:	Book
Language:	English
Published:	New Delhi: McGraw Hill Education., 2013
Subjects:	Service industries - marketing. Customer services. Marketing.
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UL

Holdings details from UL
Call Number:	658.8 S49166thed
Copy 2013	Not For Loan