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Advertising and promotion: a integrated markcommunication perspectiveeting /

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Bibliographic Details
Main Author:	Belch, George E.
Format:	Book
Language:	English
Published:	Boston: McGraw-Hill/Irwin, c2001
Edition:	5thed
Subjects:	Advertising
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IBA

Holdings details from IBA
Call Number:	659.1 B45a
Copy	On Shelf

UL

Holdings details from UL
Call Number:	659.1 B427a 5thed
Copy 2001	Not For Loan