Belch, G. E. (2001). Advertising and promotion: A integrated markcommunication perspectiveeting (5thed.). McGraw-Hill/Irwin.
Citace podle Chicago (17th ed.)Belch, George E. Advertising and Promotion: A Integrated Markcommunication Perspectiveeting. 5thed. Boston: McGraw-Hill/Irwin, 2001.
Citace podle MLA (9th ed.)Belch, George E. Advertising and Promotion: A Integrated Markcommunication Perspectiveeting. 5thed. McGraw-Hill/Irwin, 2001.
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