APA (7th ed.) Citation

Belch, G. E. (2001). Advertising and promotion: A integrated markcommunication perspectiveeting (5thed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Belch, George E. Advertising and Promotion: A Integrated Markcommunication Perspectiveeting. 5thed. Boston: McGraw-Hill/Irwin, 2001.

MLA (9th ed.) Citation

Belch, George E. Advertising and Promotion: A Integrated Markcommunication Perspectiveeting. 5thed. McGraw-Hill/Irwin, 2001.