Belch, G. E. (2001). Advertising and promotion: A integrated markcommunication perspectiveeting (5thed.). McGraw-Hill/Irwin.
Chicago Style (17th ed.) ZitazioaBelch, George E. Advertising and Promotion: A Integrated Markcommunication Perspectiveeting. 5thed. Boston: McGraw-Hill/Irwin, 2001.
MLA (9th ed.) ZitazioaBelch, George E. Advertising and Promotion: A Integrated Markcommunication Perspectiveeting. 5thed. McGraw-Hill/Irwin, 2001.
Kontuz: berrikusi erreferentzia hauek erabili aurretik.