Belch, G. E. (2001). Advertising and promotion: A integrated markcommunication perspectiveeting (5thed.). McGraw-Hill/Irwin.
Citación estilo ChicagoBelch, George E. Advertising and Promotion: A Integrated Markcommunication Perspectiveeting. 5thed. Boston: McGraw-Hill/Irwin, 2001.
Cita MLABelch, George E. Advertising and Promotion: A Integrated Markcommunication Perspectiveeting. 5thed. McGraw-Hill/Irwin, 2001.
Warning: These citations may not always be 100% accurate.