Belch, G. E. (2001). Advertising and promotion: A integrated markcommunication perspectiveeting (5thed.). McGraw-Hill/Irwin.
Citazione stile Chigago Style (17a edizione)Belch, George E. Advertising and Promotion: A Integrated Markcommunication Perspectiveeting. 5thed. Boston: McGraw-Hill/Irwin, 2001.
Citatione MLA (9a ed.)Belch, George E. Advertising and Promotion: A Integrated Markcommunication Perspectiveeting. 5thed. McGraw-Hill/Irwin, 2001.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.