Advertising and promotion: a integrated markcommunication perspectiveeting /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston:
McGraw-Hill/Irwin,
c2001
|
| Edition: | 5thed |
| Subjects: | |
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| 100 | 1 | |a Belch, George E. |9 13646 | |
| 245 | 1 | 0 | |a Advertising and promotion: |b a integrated markcommunication perspectiveeting / |c George E.Belch & Michel A. Belch |
| 250 | |a 5thed | ||
| 260 | |a Boston: |b McGraw-Hill/Irwin, |c c2001 | ||
| 300 | |a xx, 814p.: ill.; |c 28cm. | ||
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