Advertising and promotion: an integrated marketing communications perspective/

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Bibliographic Details
Main Author:	Belch, George E.(George Edward)
Format:	Book
Language:	English
Published:	York: McGraw-Hill, c2002
Subjects:	Advertising Sales promotion Communication in marketing
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UL

Holdings details from UL
Call Number:	659.1 B427a6thed
Copy 2002	Not For Loan