Belch, G. E. E. (2002). Advertising and promotion: An integrated marketing communications perspective. McGraw-Hill.
Citace podle Chicago (17th ed.)Belch, George E.(George Edward). Advertising and Promotion: An Integrated Marketing Communications Perspective. York: McGraw-Hill, 2002.
Citace podle MLA (9th ed.)Belch, George E.(George Edward). Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2002.
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