APA (7th ed.) Citation

Belch, G. E. E. (2002). Advertising and promotion: An integrated marketing communications perspective. McGraw-Hill.

Chicago Style (17th ed.) Citation

Belch, George E.(George Edward). Advertising and Promotion: An Integrated Marketing Communications Perspective. York: McGraw-Hill, 2002.

MLA (9th ed.) Citation

Belch, George E.(George Edward). Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2002.