Belch, G. E. E. (2002). Advertising and promotion: An integrated marketing communications perspective. McGraw-Hill.
Citação norma ChicagoBelch, George E.(George Edward). Advertising and Promotion: An Integrated Marketing Communications Perspective. York: McGraw-Hill, 2002.
Citação norma MLABelch, George E.(George Edward). Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill, 2002.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.