Advertising and promotion: an integrated marketing communications perspective/
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
York:
McGraw-Hill,
c2002
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| 040 | |a BD-SaJUCL |c BD-SaJUCL |d BD-SaJUCL | ||
| 082 | 0 | 4 | |a 659.1 |b B427a |
| 100 | 1 | |a Belch, George E.(George Edward) |9 24685 | |
| 245 | 1 | 0 | |a Advertising and promotion: |b an integrated marketing communications perspective/ |c George E.Belch & Michael A.Belch |
| 260 | |a York: |b McGraw-Hill, |c c2002 | ||
| 300 | |a xxvi, 854p.: ill.; |c 28cm. | ||
| 509 | |a Tauhid_Document_10.pdf_page_160 | ||
| 650 | 0 | |a Advertising |9 3481 | |
| 650 | 0 | |a Sales promotion |9 13647 | |
| 650 | 0 | |a Communication in marketing |9 24686 | |
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