ISE Ebook International Marketing/

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cul...

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Autors principals: Cateora, Philip (Autor), USE, John Graham DO NOT (Autor), Graham, John (Autor), Gilly, Mary (Autor), Money, Bruce (Autor)
Format: Electrònic Llibre
Publicat: [Place of publication not identified] : McGraw-Hill Higher Education (International), 2023.
Edició:Nineteenth edition
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Accés en línia:https://resolver.vitalsource.com/9781266312557
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