ISE Ebook International Marketing/
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cul...
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| Autors principals: | , , , , |
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| Format: | Electrònic Llibre |
| Publicat: |
[Place of publication not identified] :
McGraw-Hill Higher Education (International),
2023.
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| Edició: | Nineteenth edition |
| Matèries: | |
| Accés en línia: | https://resolver.vitalsource.com/9781266312557 |
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| Sumari: | Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 19th, including the following over 300 new academic articles and their findings. |
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| Descripció física: | 1 online resource |
| ISBN: | 9781266312557 |