ISE Ebook International Marketing/
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cul...
I tiakina i:
| Ngā kaituhi matua: | , , , , |
|---|---|
| Hōputu: | Tāhiko Pukapuka |
| I whakaputaina: |
[Place of publication not identified] :
McGraw-Hill Higher Education (International),
2023.
|
| Putanga: | Nineteenth edition |
| Ngā marau: | |
| Urunga tuihono: | https://resolver.vitalsource.com/9781266312557 |
| Ngā Tūtohu: |
Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|
MARC
| LEADER | 00000nam#a2200000 4500 | ||
|---|---|---|---|
| 001 | 9781266312557 | ||
| 003 | VST | ||
| 005 | 20250819210207.0 | ||
| 006 | m o d | ||
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| 008 | 230331s2023 xxu o 00 0 eng d | ||
| 020 | # | # | |a 9781266312557 |q (ebook) |
| 040 | |a VST |b eng |c VST |d VST | ||
| 072 | |a BUS043030 |2 bisacsh | ||
| 072 | |a KJ |2 bicssc | ||
| 100 | 1 | |a Cateora, Philip |e author | |
| 245 | 1 | 0 | |a ISE Ebook International Marketing/ |c Philip Cateora, John Graham DO NOT USE, John Graham, Mary Gilly, Bruce Money. |
| 250 | |a Nineteenth edition | ||
| 264 | 1 | |a [Place of publication not identified] : |b McGraw-Hill Higher Education (International), |c 2023. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 19th, including the following over 300 new academic articles and their findings. | ||
| 650 | 4 | |a Business & Economics/International/Marketing | |
| 700 | 1 | |a USE, John Graham DO NOT |e author | |
| 700 | 1 | |a Graham, John |e author | |
| 700 | 1 | |a Gilly, Mary |e author | |
| 700 | 1 | |a Money, Bruce |e author | |
| 856 | 4 | 0 | |u https://resolver.vitalsource.com/9781266312557 |