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ISE Ebook International Marketing/

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cul...

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Detalhes bibliográficos
Main Authors: Cateora, Philip (Author), USE, John Graham DO NOT (Author), Graham, John (Author), Gilly, Mary (Author), Money, Bruce (Author)
Formato: Recurso Electrónico Livro
Publicado em: [Place of publication not identified] : McGraw-Hill Higher Education (International), 2023.
Edição:Nineteenth edition
Assuntos:
Business & Economics/International/Marketing
Acesso em linha:https://resolver.vitalsource.com/9781266312557
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