ISE Ebook Online Access For Essentials Of Marketing/
Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to...
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| Autors principals: | , , , , |
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| Format: | Electrònic Llibre |
| Publicat: |
[Place of publication not identified] :
McGraw-Hill Higher Education (International),
2023.
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| Edició: | Eighteenth edition |
| Matèries: | |
| Accés en línia: | https://resolver.vitalsource.com/9781266481826 |
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| Sumari: | Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. |
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| Descripció física: | 1 online resource |
| ISBN: | 9781266481826 |