ISE Ebook Online Access For Essentials Of Marketing/
Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to...
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| Autors principals: | , , , , |
|---|---|
| Format: | Electrònic Llibre |
| Publicat: |
[Place of publication not identified] :
McGraw-Hill Higher Education (International),
2023.
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| Edició: | Eighteenth edition |
| Matèries: | |
| Accés en línia: | https://resolver.vitalsource.com/9781266481826 |
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| LEADER | 00000nam#a2200000 4500 | ||
|---|---|---|---|
| 001 | 9781266481826 | ||
| 003 | VST | ||
| 005 | 20250819204012.0 | ||
| 006 | m o d | ||
| 007 | cr#un#---uucau | ||
| 008 | 230218s2023 xxu o 00 0 eng d | ||
| 020 | # | # | |a 9781266481826 |q (ebook) |
| 040 | |a VST |b eng |c VST |d VST | ||
| 072 | |a BUS043000 |2 bisacsh | ||
| 072 | |a KJ |2 bicssc | ||
| 100 | 1 | |a Cannon, Joseph |e author | |
| 245 | 1 | 0 | |a ISE Ebook Online Access For Essentials Of Marketing/ |c Joseph Cannon, William Perreault, E. Jerome McCarthy, Joseph P. Cannon, William D. Perreault. |
| 250 | |a Eighteenth edition | ||
| 264 | 1 | |a [Place of publication not identified] : |b McGraw-Hill Higher Education (International), |c 2023. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. | ||
| 650 | 4 | |a Business & Economics/Marketing/General | |
| 700 | 1 | |a Perreault, William |e author | |
| 700 | 1 | |a McCarthy, E. Jerome |e author | |
| 700 | 1 | |a Cannon, Joseph P. |e author | |
| 700 | 1 | |a Perreault, William D. |e author | |
| 856 | 4 | 0 | |u https://resolver.vitalsource.com/9781266481826 |