ISE Ebook Online Access For Contemporary Advertising/

The rate of change in advertising and IMC over the past several years has been continued to be MASSIVE. Weigold/Arens, Contemporary Advertising 17th has been revised to include the latest trends and industry disruptors impacting the world of advertising today. - Our biggest changes are significa...

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Huvudupphovsmän: Weigold, Michael (Författare, medförfattare), Arens, William (Författare, medförfattare)
Materialtyp: Elektronisk Bok
Publicerad: [Place of publication not identified] : McGraw-Hill Higher Education (International), 2023.
Upplaga:Seventeenth edition
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Länkar:https://resolver.vitalsource.com/9781266488269
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