ISE Ebook Online Access For Contemporary Advertising/

The rate of change in advertising and IMC over the past several years has been continued to be MASSIVE. Weigold/Arens, Contemporary Advertising 17th has been revised to include the latest trends and industry disruptors impacting the world of advertising today. - Our biggest changes are significa...

詳細記述

書誌詳細

主要な著者:	Weigold, Michael (著者), Arens, William (著者)
フォーマット:	電子媒体 図書
出版事項:	[Place of publication not identified] : McGraw-Hill Higher Education (International), 2023.
版:	Seventeenth edition
主題:	Business & Economics/Advertising & Promotion
オンライン･アクセス:	https://resolver.vitalsource.com/9781266488269
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