Advertising and Promotion ISE/

Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer.  Because the digital evolution and revolution also applies to how students l...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile Nagusiak: Belch, George (Egilea), Belch, Michael (Egilea), Belch, George E. (Egilea), Belch, Michael A. (Egilea)
Formatua: Baliabide elektronikoa Liburua
Argitaratua: [Place of publication not identified] : McGraw-Hill Higher Education (International), 2023.
Edizioa:Thirteenth edition
Gaiak:
Sarrera elektronikoa:https://resolver.vitalsource.com/9781266503665
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