The global private health & fitness business : a marketing perspective /
For decades, sports management has not been considered a priority area of interest within sport, and there is a lack of professionalization within the multiple approaches and key performance areas in sports management. However, in recent years, the importance and impact of the sports economy in the...
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| その他の著者: | , |
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| フォーマット: | 電子媒体 eBook |
| 言語: | 英語 |
| 出版事項: |
Bingley, U.K. :
Emerald Publishing Limited,
2021.
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| 主題: | |
| オンライン･アクセス: | https://doi.org/10.1108/9781800438507 |
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目次:
- Chapter 1. Introduction / Jerónimo García-Fernández and Pablo Gálvez-Ruiz Part I. The Europe Industry
- Chapter 2. The Fitness Industry in The United Kingdom / Ray Algar
- Chapter 3. The Spanish Fitness Industry / Manel Valcarce Torrente, Jerónimo García-Fernández and Pablo Gálvez-Ruiz Chapter 4. An overview of Fitness in Portugal: Business Models, Attraction and Building Members´ / Loyalty / Vera Pedragosa
- Chapter 5. The Fitness Sector in Greece: Business Models and Marketing Perspectives / Efi Tsitskari, George Tzetzis and Alexios Batrakoulis
- Chapter 6. Business Models of Lithuanian Fitness Centers / Irena Valantine, Inga Staskeviciute-Butiene, Arturas Simanavicius and Edmundas Jasinskas
- Chapter 7. The Fitness Industry in Turkey / Kadir Yildiz, Ercan Polat and Suleyman Murat Yildiz
- Chapter 8. The Fitness Industry in Italy / Paolo Menconi and Paolo Aldo MariaMonesi Part II. The North - South America industry
- Chapter 9. The Fitness Industry in The USA / Devin Anderson, Andrew Kim and James Zhang
- Chapter 10. The Mexico Fitness Industry / Isela Guadalupe Ramos Carranza, Javier Almazán Del Pozo and Rosa Elena Medina Rodríguez Chapter 11. The Fitness Industry in Chile / Daniel Duclos-Bastías and Frano Giakoni
- Chapter 12. Fitness in Brazil: a Diversified Market / Flávia Da Cunha Bastos, Ivan Furegato Moraes and Leandro Boaventura Do Nascimento Part III. The Asia - Pacific industry
- Chapter 13. The Fitness Industry in India: An Overview and Prospects / Linsy Mathew, Rajasekharan Pillai K and Simon George
- Chapter 14. The Australian Fitness Industry: Trends, Disruption and Positioning / Duncan Murray and Karen Williams
- Chapter 15. Health & / Fitness Club Business in Japan / Yasuhiro Watanabe and Toshie Takahashi
- Chapter 16. Sports Fitness Industry in China / Liangju Zho, Zhao Wang and Ziqing Tuo Part IV. The Africa and Middle East industry
- Chapter 17. The Fitness Industry in Morocco / Amal Elasri-Ejjaberi, Said Balhadj and Pilar Aparicio-Chueca Chapter 18. Saudi Arabia's Fitness Center Industry: Getting in Shape / Nawaf Almohaimeed and Marta Pérez Villalba
- Chapter 19. The Fitness Industry in Egypt / Khaled Ebada and Hamdy Mansour
- Chapter 20. The Fitness Industry in Kenya / Kinuthia Kagunda Stanley, Mwangi Mundia Francis and Muthomi Nkatha Hellen Chapter 21. Sport Fitness Industry in Iran / Sardar Mohammadi and Mohamad Kazem Azami.