Machine learning and artificial intelligence in marketing and sales : essential reference for practitioners and data scientists /

'Machine Learning and Artificial Intelligence in Marketing and Sales' explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical d...

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Main Authors:	Syam, Niladri (Author), Kaul, Rajeeve (Author)
Format:	Elektronski eKnjiga
Jezik:	angleščina
Izdano:	Bingley, U.K. : Emerald Publishing Limited, 2021.
Teme:	Marketing > Data processing. Selling > Data processing. Machine learning. Artificial intelligence. Business & Economics > Marketing > Research. Market research.
Online dostop:	https://doi.org/10.1108/9781800438804
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