Machine learning and artificial intelligence in marketing and sales : essential reference for practitioners and data scientists /

'Machine Learning and Artificial Intelligence in Marketing and Sales' explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical d...

Täydet tiedot

Bibliografiset tiedot

Päätekijät:	Syam, Niladri (Tekijä), Kaul, Rajeeve (Tekijä)
Aineistotyyppi:	Elektroninen E-kirja
Kieli:	englanti
Julkaistu:	Bingley, U.K. : Emerald Publishing Limited, 2021.
Aiheet:	Marketing > Data processing. Selling > Data processing. Machine learning. Artificial intelligence. Business & Economics > Marketing > Research. Market research.
Linkit:	https://doi.org/10.1108/9781800438804
Tagit:	Lisää tagi Ei tageja, Lisää ensimmäinen tagi!