Omslagsbillede

Machine learning and artificial intelligence in marketing and sales : essential reference for practitioners and data scientists /

'Machine Learning and Artificial Intelligence in Marketing and Sales' explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical d...

Fuld beskrivelse

Saved in:

Bibliografiske detaljer
Main Authors:	Syam, Niladri (Author), Kaul, Rajeeve (Author)
Format:	Electronisk eBog
Sprog:	engelsk
Udgivet:	Bingley, U.K. : Emerald Publishing Limited, 2021.
Fag:	Marketing > Data processing. Selling > Data processing. Machine learning. Artificial intelligence. Business & Economics > Marketing > Research. Market research.
Online adgang:	https://doi.org/10.1108/9781800438804
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Lignende værker

Measurement in marketing /
Udgivet: (2022)

Marketing accountability for marketing and non-marketing outcomes /
Udgivet: (2021)

The machine age of customer insight /
Udgivet: (2021)

Artificial intelligence in marketing /
Udgivet: (2023)

The impact of digitalization on current marketing strategies /
af: Matosas-López, Luis
Udgivet: (2024)

Marketing research: an applied orientation
af: Malhotra, Naresh K.
Udgivet: (2011)

Market grooming : the dark side of AI marketing /
Udgivet: (2024)

Creativity and marketing : the fuel for success /
Udgivet: (2021)

The economics and regulation of digital markets /
af: Fagan, Frank, et al.
Udgivet: (2023)

New perspectives on critical marketing and consumer society /
Udgivet: (2021)

Digital influence on consumer habits : marketing challenges and opportunities /
af: Singh, Nripendra, et al.
Udgivet: (2024)

Marketing Research : text and cases /
af: Boyd, Harper W.
Udgivet: (1981)

Marketing research/
af: Aaker, David A
Udgivet: (1998)

Marketing research/
af: AAKer, David A.
Udgivet: (2002)

Marketing research/
af: Burns, Alvin C.
Udgivet: (2006)

Fundamentals of marketing research/
af: Smith, Scott M.
Udgivet: (2005)

The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation /
Udgivet: (2022)

ISE Essentials of Marketing Research/
af: Hair, Joseph, et al.
Udgivet: (2023)

Consumer behaviour /
af: Schiffman, Leon G.
Udgivet: (2007)

Essentials of marketing
af: McCarthy, E. Jerome
Udgivet: (1982)

Principles of Marketing (part-1)
af: Kotler Philip
Udgivet: (2012)

Principles of Marketing (part-2)
af: Kotler Philip
Udgivet: (2012)

Marketing Research /
af: A, Aaker David
Udgivet: (2006)

Research for marketing /
af: Green, Paul E
Udgivet: (1998)

Research for marketing
af: Green, Paul E
Udgivet: (1998)

Marketing Research
af: A, Aaker David
Udgivet: (2006)

Marketing Research : An Applied Orientation /
af: K, Malhotra N
Udgivet: (2005)

Marketing Research : Concepts and Cases /
af: R, Cooper D
Udgivet: (2006)

Marketing Research : An Applied Orientation /
af: K, Malhotra Naresh
Udgivet: (2012)

Marketing Research : An Applied Orientation /
af: Malhotra,Naresh K
Udgivet: (2016)

Marketing Research : An Applied Orientation /
af: Malhotra,Naresh K
Udgivet: (2016)

Marketing research : Text and Cases /
af: Boyd, Harper W
Udgivet: (2002)

Marketing research : Methodological Foundations /
af: Chircill, G A
Udgivet: (1995)

Marketing research Text and Cases
af: Boyd, Harper W
Udgivet: (2002)

Marketing Research An Applied Orientation
af: Malhotra,Naresh K
Udgivet: (2016)

Marketing research Methodological Foundations
af: Chircill, G A
Udgivet: (1995)

Marketing Research An Applied Orientation
af: K, Malhotra N
Udgivet: (2005)

Marketing Research Concepts and Cases
af: R, Cooper D
Udgivet: (2006)

Marketing Research : An Applied Orientation with SPSS /
af: Malhotra, N K
Udgivet: (2005)

Marketing Research : An Applied Orientation with SPSS /
af: Malhotra, N K
Udgivet: (2004)