Kapak Resmi

Machine learning and artificial intelligence in marketing and sales : essential reference for practitioners and data scientists /

'Machine Learning and Artificial Intelligence in Marketing and Sales' explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical d...

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Kaydedildi:
Detaylı Bibliyografya
Asıl Yazarlar: Syam, Niladri (Yazar), Kaul, Rajeeve (Yazar)
Materyal Türü: Elektronik Ekitap
Dil:İngilizce
Baskı/Yayın Bilgisi: Bingley, U.K. : Emerald Publishing Limited, 2021.
Konular:
Marketing > Data processing.
Selling > Data processing.
Machine learning.
Artificial intelligence.
Business & Economics > Marketing > Research.
Market research.
Online Erişim:https://doi.org/10.1108/9781800438804
Etiketler: Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
İçindekiler:
  • Chapter 1. Training and performance assessment
  • Chapter 2. Neural networks
  • Chapter 3. Overfitting and regulation
  • Chapter 4. Support vector machines
  • Chapter 5. Random forest, bagging and boosting of decision trees.

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