Creativity and marketing : the fuel for success /

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success. Exploring themes in strategic marketing , creativity in manageme...

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Bibliografische gegevens

Andere auteurs:	Pantano, Eleonora (Redacteur)
Formaat:	Elektronisch E-boek
Taal:	Engels
Gepubliceerd in:	Bingley, U.K. : Emerald Publishing Limited, 2021.
Onderwerpen:	Marketing. Creative ability in business. Business & Economics > Marketing > General. Sales & marketing.
Online toegang:	https://doi.org/10.1108/9781800713307
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