Creativity and marketing : the fuel for success /
Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success. Exploring themes in strategic marketing , creativity in manageme...
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| Other Authors: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley, U.K. :
Emerald Publishing Limited,
2021.
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| Subjects: | |
| Online Access: | https://doi.org/10.1108/9781800713307 |
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| Summary: | Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success. Exploring themes in strategic marketing , creativity in management and communication as well as creativity in new product development, Creativity and Marketing examines a wide range of cutting-edge developments at the intersection of marketing and creative practice, including brand management, social media management, consumer behaviour, and value creation. This collection will bridge theory and practice in a fast moving and exciting field and will provide scholars of marketing, branding and consumer behaviour with lessons and strategies to implement in their own fields. |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (224 pages) |
| ISBN: | 9781800713321 |
| DOI: | 10.1108/9781800713307 |