Creativity and marketing : the fuel for success /

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success. Exploring themes in strategic marketing , creativity in manageme...

Fuld beskrivelse

Saved in:
Bibliografiske detaljer
Andre forfattere: Pantano, Eleonora (Editor)
Format: Electronisk eBog
Sprog:engelsk
Udgivet: Bingley, U.K. : Emerald Publishing Limited, 2021.
Fag:
Online adgang:https://doi.org/10.1108/9781800713307
Tags: Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!

Lignende værker