Creativity and marketing : the fuel for success /
Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success. Exploring themes in strategic marketing , creativity in manageme...
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| Altres autors: | |
|---|---|
| Format: | Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
Bingley, U.K. :
Emerald Publishing Limited,
2021.
|
| Matèries: | |
| Accés en línia: | https://doi.org/10.1108/9781800713307 |
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